Canadian Football League

Friday, July 28, 2006

Kick for a million returns to Canadian Football League

Kick for a Million is returning to the CFL and, if somebody wins, there'll be a one-time payoff this time.
Brian Diesbourg, a 25-year-old mechanical engineer from Belle River, Ont., won the grand prize last October in the promotion's first instalment when he kicked a 50-yard field goal during halftime of a game.
Wendy's, the fast-food chain, sponsored the contest which will pay Diesbourg $25,000 a year for 40 years.
While Diesbourg said he was satisfied with the payment setup, some fans complained after being under the impression there'd be a lump-sum prize. Some even swore to boycott Wendy's.
League broadcaster TSN announced Friday that Kick for a Million is returning and that a successful 50-yard kick will result in the one-time payout. The event will be staged when Saskatchewan plays at Toronto on Oct. 20.
Entries opened Friday ( and will be accepted through Sept. 10. One person - selected at random - will get the chance to kick during the game. In addition, more than $1 million in instant prizes can be won through cup lids in the in-restaurant promotion.
A successful kick from 50 yards will result in a one-time payment of $1 million, a 2006 Chevrolet Avalanche can be had with a good 40-yard kick, a $15,000 Best Buy shopping spree is at stake from 30 yards, and a $10,000 travel voucher is up for grabs from 20 yards.
The selected participant will get a one-hour practice with Argonauts kicker Noel Prefontaine one day prior to the game.
"Last year's contest culminated with one of the most memorable sports moments of 2005 with a young, everyday CFL fan beating the odds in dramatic fashion that made highlight reels across North America," said TSN president Phil King. "This year we've expanded what was already the largest and most successful promotion in TSN history with more lucrative prizes."
TSN says 829,000 watched Diesbourg's kick, while 462,000 viewers took in the entire game. Nearly 200,000 online entries were received.


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